• Ready
  • Drive
  • Feel
  • Haptic
  • Experience
About Us


Our Visionaries

With more than a decade of experience in the automotive space, we have gained a nuanced understanding of the relationship between brands, their vision and the emotions these evoke in people’s hearts.

That’s why, at the turn of autonomy and electrification, we are passionate about the opportunities that sit at the next frontier for immersive haptic experiences.

Typ1. is a product of icon incar – the experience designers for automotive, new mobility and beyond.

We bring together the best of strategy, design, technology and engineering.

Learn more about icon incar…

Board of Directors

Florian Gulden


Alexander Sanwald

Director Product & Technology


Alvaro Marquez

Chief Experience Officer
icon incar GmbH

Lutz Morich

Former Head of Seat Concepts & Comfort at AUDI AG


Impulse Audio Lab


Impulse Audio Lab is a creative agency that specializes in audio innovation, situated right at the cross-section between experience-driven sound design and audio software development.

With extensive experience working with leading OEMs and suppliers from around the world, ventures into artificial intelligence and a constantly expanding product portfolio, our team is instrumental in shaping the future of automotive sound.

We are driven by our passion for exceptional and meaningful audible experiences.